(Scroll down to see the video - and then back up again to find out why on earth someone would do that!)
As the victim in this cruel experiment gone wrong (of our own making admitedly), this picture is just a taste of the absolute horror I experienced.
The video a little further down is even more grotesque. Even edited down, there are still 44 pie-flings featured. Some of them exceedingly vicious. And amazingly, I reckon my former-friend and colleague Steve Carr must have thrown at least half on behalf of those who couldn’t be there.
Thanks Steve. Your turn soon.
There are interviews with the pie-flingers asking them how they felt after throwing one at me.
Ian Denny, early on in his forfeit. It got worse
Why Did I Subject Myself To A Public Flogging-By-Custard?
Two reasons.
Firstly, each month we ask our clients to rate our support for the previous month. If we score anything less than 100% “excellent”, then one of the director’s takes a forfeit.
We got 96%, so the forfeit was triggered (see IT Support Company Director Custard Pied).
Secondly, despite the utter humiliation, I am delighted that enough (ruthless) people were prepared to pledge £5 a throw to raise close to £600, half of which has already been collected.
Just Before You Watch The Video, Can You Consider This?
If you have pledged, I’m really grateful (in fact you have all been publicly thanked already - see A Huge Thank You).
I would be very grateful for further donations or to anyone who has pledged but not yet given to send a cheque made out to Nugent Care OR ourselves (Suite 622, 6th Floor, India Buildings, Liverpool, L2 0RR) or direct to 99 Edge Lane, Liverpool, L7 2PE marking the donation “Custard Pie - For Clumber Care).
** UPDATE **
I’ve just started a site via justgiving.com to let people donate more easily. Here it is:
IF YOU DONATE online, I would be very grateful if you could leave a comment against this article so I can make sure you are added to the roll of honour - or if you have pledged and are already thanked, cross you off our list!
THE REALLY SERIOUS STUFF - The Orange Comments Button AND Your Suggestions
Now I have my forfeit out of the way, the next victim, sorry participant, is my esteemed colleague Dave Jackson.
At the end of this article, you will see either a large orange comments button, or a small form where you can directly enter comments.
Even without revealing your identity, I would really love to hear your ideas for the next forfeit for Dave.
All suggestions welcomed. We have however been kindly offered the same venue by Amanda Evans of The Best Of Liverpool Central for 27th November.
The evening has a rat-pack theme, so if you can think of any forfeit with that theme, and suggest any charitable elements, we will put all the suggestions to the vote.
Anyway, here’s the video - click the big play button TWICE to see and hear it…
Want to see last month’s forfeit? My colleague Steve Carr wore a luminous orange dunce’s hat, with a leopard skin “D” and flaps as he prowled the Liverpool city centre commercial district handing out letters explaining why he was being punished.
See it here - The Dunce’s Hat
if you found this interesting, then please share it!



11 responses so far ↓
1 Dave // Nov 6, 2007 at 5:42 pm
the mad thing is…….if you take the pie away…..thats actualy Ian’s normal facial expression
2 Ian Denny // Nov 6, 2007 at 5:54 pm
Dave,
That is so true. I can’t wait to see your expression for the next one!
Am I mistaken, or are all the extra hours you’re putting in to do with canvassing positive votes?
3 Dave // Nov 6, 2007 at 11:24 pm
Yes…thats right….I’m hoping for a landslide victory for November that means we get all greens
4 A Huge Thank You To The Following People… | Multisolutions IT Support // Nov 7, 2007 at 9:58 am
[...] ** UPDATE ** See the video here: Video - Custard Customer Servicew Forfeit For October [...]
5 Anonymous // Nov 11, 2007 at 8:22 pm
How about spending a few hours at a client making them tea, coffee, and being their servant for a morning? Dressed as a butler.
6 Barbara // Nov 15, 2007 at 8:40 am
It’s great to put a (custard covered) face to a name.
That was great, but I think you should have given all of those pie throwers a big hug when you got done being the “target”.
For your next forfeit, you could have the next guy, dress up like a woman, and put on a fashion show, falsies, pantyhose, high heels, runway and all.
Ian, be glad you have a reprieve for a few months.
7 Ian Denny // Nov 16, 2007 at 4:53 am
Barbara,
Great idea! I really felt like giving them all a big hug afterwards.
Good idea for my colleague. It’s already been suggested! I suspect he was a little too keen, so it wouldn’t have been a forfeit if he was looking forward to it.
It’s been suggested that he is auctioned off for charity. Being an IT guru, Dave would be pretty useful around the office for someone for half a day to get all those niggling IT issues fixed.
But being a forfeit, I’m sure he can also make the tea, run some errands and a few other things I have thought of.
The problem with me suggesting things (such as washing staff cars too), is that every humiliating thing I suggest will come back and haunt me as Dave stores up my suggestions and exacts revenge next time it’s my turn.
But of course, any visitors are welcome to suggest what else Dave could do for the winning bidder when he visits their office.
Let’s hope he gets a decent valuation for the cause. Again, we’re targeting the £10K for Clumber Care for the outdoor play area. I’m hoping that we can get there or close to it by the end of 2008.
8 IT Support Liverpool - Not a Client? Help Yourself And A Good Cause In 2008 | Multisolutions IT Support // Nov 20, 2007 at 6:11 am
[...] We’ve already made a great start with over £600 pledged from our monthly forfeit video in which I was ruthlessly custard-pied at £5 a throw (see Video - Custard Customer Service Forfeit For October). [...]
9 CatherineL // Nov 21, 2007 at 8:07 am
Bloody hell Ian. I didn’t realise there were so many vicious pie throwers out there. Well done.
10 Ian Denny // Nov 21, 2007 at 10:00 am
I was surprised too! The throws didn’t hurt - the volume of Angel Delight started to sting a little and get in your eyes a bit, but apart from that it was pretty tasty!
It was a good feeling knowing that every hit was raising a fiver for the cause!
After I got over the nervousness and humiliation that is!
11 asha // Jun 23, 2008 at 5:53 pm
i would love to have cusdard pie thrown at me
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