Never has it been more important to keep your clients.

In troubled times, it’s easy to panic in such a way that you could lose them. You start frantically looking for new clients, or, slash budgets and “dig-in” to survive.

But could you thrive by keeping more clients than ever before?

It’s so very easy to panic and forget the most important asset you have - your current clients.

The trouble is, the pace of a typical office day is frantic. You’d love to keep in touch with all of your clients but you haven’t got time. It’s false economy at the worst possible time though.

You could maybe squeeze a little time to write a letter to them. Perhaps telling them about improvements to your service. Or sharing some good news or a quick story about a brilliant piece of work you did which showcases your amazing service.

But you don’t. Why? It isn’t just the cost of sending them all a letter. It’s the hassle. Even if you don’t fold and stuff envelopes yourself, everyone else is suddenly too busy if you dare suggest it. So the false economy threatens your very existence.

Nothing happens. Consequently, it niggles at the back of your mind. You know you need to keep in touch. But that niggle turns to worry.

Perhaps when you’ve just lost a client you didn’t keep in touch with. Or when you hear a client used someone else for a service you deliver, purely because they didn’t know you offered it.

Because you neglected to tell them you did.

Are You The Victim Of This Simple Fact That Most Businesses Just Don’t See?

It’s a secret growing businesses keep to themselves. It costs more to win a new client than it does to keep an existing one. But you know that.

What you may not know is the blindingly obvious. So obvious, you’ll kick yourself. And so easy to do, you may put off tackling it because the phone rings, or an email hits your inbox that you have to respond to.

Yet there you are, spending nearly all of your marketing budget on winning new clients. With only a fraction, less, or even nothing spent on keeping them.

The clients you lose each year become almost invisible. The joy of winning a new client softens the blow of those you lose. Purely because you put the blinkers on and ignore the losses at the other end.

You may lose 5-10% of your client base each year, but don’t notice because you add 5-10% as a result of marketing efforts and the real money you spend on acquiring them.

The problem is these 5-10% figures are completely made up. What if the loss is 15%, 20% or even 30%? Or is it higher? Here’s a question I know you’re unlikely to be able to answer.

Because the majority of business people I’ve asked don’t know. What percentage do you lose each year? And how is it that you don’t really notice? Even when a loss of 1% equates to an awful lot of money?

The savvy small business people know it costs far less to keep customers. Just a simple letter, keeping in touch, and showing you care, can slash the client losses. Compare that to the glossy brochures, advertising and sales/marketing personnel costs.

Instead, what if you could get 10, 100 or 10,000 letters straight in the post within about 60 seconds? Would you sit down and write a letter to them? Would you like to wipe out the client losses you invisibly experience each year?

Now you can. The Electronic Postroom is a revolution that removes these barriers. When you hit print, the magic of the Internet sends your letter to a secure print production facility in Warrington.

The excuses you make up to justify why you don’t keep in touch magically vanish too. Now, you’ve only yourself to blame if you can’t spare 60 minutes a month to think of something to say to the people who keep your business alive - your customers.

Your letter (and any attachments, like a newsletter for example) are machine printed, folded, stuffed into an envelope and posted. Not only does it take less than a couple of minutes to do, it costs less.

Compare that to the stony looks you get when asking for a volunteer to pack and post a few hundred letters.

So put aside just 60 minutes (or less if you write fast) each month to write a short letter to your customers. Share some news. Tell them you’re still there. Make them an exclusive special offer that only valued clients like them receive. And spend a further minute or two getting them posted for less than ever before with the magic of the Internet.

Want to try it without any risk? Give me a call. 0151 236 4444 and ask for Lee or Ian. Or email us: info@multisolutions.co.uk

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